It’s the market that’s changing the drinks we make, says Susan Neely
Soda companies have some of the most recognizable brands in the world, and are often under fire by public health groups who point to drinking too much of the beverage as a contributing factor to the obesity and diabetes epidemics in the U.S.
The companies that make these drinks, along with tea and juice, say they have already made major changes that they hope will help customers make better choices for themselves, including providing more information to help them determine which drinks have less sugar and fewer calories. They have pushed back on efforts to tax soda and instead advocating for healthier drinks in schools. They took that message to the Obama administration, and say they hope similar opportunities will exist with the Trump administration.