In a historic special election, nearly 20,000 voters flocked to the polls to reject the beverage tax by a 58-42 percent margin. The people of Santa Fe sent the message that we can fund our city’s priorities without making it even harder for working-class families to live and work in Santa Fe.
People saw through the political agenda of outside forces like Manhattan billionaire Michael Bloomberg who wanted to impose an unfair tax at the expense of hard-working families and small business people in Santa Fe. Voters were also fully aware of what happened in Philadelphia after its City Council and mayor imposed a beverage tax on citizens. Sales spiked at retail outlets outside of Philadelphia’s city limits, and total store sales in the city plummeted – harming businesses and costing jobs.
Santa Fe’s citizens knew there was a better way for Santa Fe than taxes that target working-class jobs, wallets and businesses.